The difference in Black Hat SEO Vs White Hat SEO 2021

The difference in Black Hat SEO Vs White Hat SEO

I use words carefully when it comes to writing a guide on search engine optimization. Because many times readers take it in the wrong context and useless white hat SEO techniques, then black hat starts doing SEO. The color indicates that something is wrong with the black, the white indicates a good and the right way.

If you have a little experience running a website or blog, you probably know the meaning of white hat and black hat SEO. But many beginners do not know the difference between these two methods of SEO. Especially when they read something like "backlinks will improve your website's ranking". And when they see "links for less than डॉलर 10" on a website like Five or Black Hat SEO forums, they immediately buy such offers and feel like they've been rewarded. Then it turns out that such links come from spam or automated websites that do worse than good.

Google also penalizes them, but I'm not entirely to blame because they were misinterpreted. If you are one of those bloggers, always remember that there is no shortcut to getting rich. Similarly, there is no shortcut to getting a good ranking. Increasing a website's ranking is a slow process and requires a lot of work. We’ll talk about the various ranking factors any other day. Now that we talk about Black Hat SEO it will not only save you from making mistakes like other new bloggers, but you will also know which SEO best practices to follow for your blog.

Black hat SEO techniques are those that are not preferred or favored and are considered wrong. Also, the implementation of SEO is also considered wrong. Black hat is the exact opposite of SEO when it comes to white hat SEO techniques and is always used in the SEO world.

What is the basic difference between Black Hat SEO and White Hat SEO?

There is always a good and wrong way to do work. SEO techniques also apply here. SEO specialists internationally follow certain criteria, criteria, and recommended trends. Those who have been adopted by all the major search engines and the techniques given in these guidelines for leading search engines are called White Hat SEO.

But the problem starts when people start using White Hat SEO in such a way that it spreads like spam, and shortly thereafter it becomes a black hat SEO or the search engine doesn't accept it. Similarly, an example of a white hat SEO abuse is the backlink building. Guest posts and article directory submissions, which used to be a type of blogging, were closed due to the build of a backlink.

In a way, the use of Black Hat SEO is always used by SEO to rank higher in the short term, and the main disadvantage of Black Hat SEO techniques is that it doesn't last much longer. The site that uses Black Hat SEO is blacklisted by major search engines. There are a few common black hat SEO methods used these days.
 

Black Hat SEO techniques

Black Hat SEO techniques are a number of techniques that are not supported or accepted on behalf of trusted SEO professionals. I mention some shortcuts or incorrect measures here that are incorrectly applied to SEO.

• cloaking

Some people make two versions of the same page for search engines and visitors. If the search engine spider or boat crawls from these pages, it gets satisfied with the process of creating the page, but visitors have a different screen. This is called process coverage.

• Meta tag stuffing

When writing an SEO process as a meta tag keyword, it should be noted that the content in which the content is provided represents only. Using any keyword in a meta tag larger than usual is always considered stuffing meta tags.

• Filling of keywords

There is always confusion in the debates over this that how many percent SEO techniques for keyword density SEO will be good. There is no fixed parameter to confirm this. But mostly SEOs only prefer 2-3% keyword density. When using boats with search engines, using more keywords to create illusions is also a wrong technique, and it's usually called Keyword Stuffing.

• Doorway or port pages

These are low-quality web pages that do not have enough content, but these keywords are full of stuff. The process of creating these poor-quality pages is called Doorway or Gateway pages.

• mirror Websites

In the process, a person creates many websites, but all have the same type of content.

• Page hijacking

Page Hijacking is the technique of creating dummy and fake content that is served in front of the crawler like the original content. But it sends the user to a nasty or fraudulent website.

These are some of the less popular techniques we should avoid from the SEO aspects of any website.

White Hat SEO Techniques

In the same way, some techniques should be avoided, in order to make the website search engine friendly, there are some methods you recommend to follow. These techniques are called white hat SEO techniques. It helps SEOs to use the wrong methods.

• Non-Deception

The first and last aspect of White Hat SEO techniques is to avoid deception as much as possible. You must provide both original copies of your site to bots/crawlers and visitors.

• Follow search engine guidelines

SEO techniques are only used to improve the performance of the search engine of the website. Which also ensures that the site reaches its goal. But achieving these goals without the search engine guidelines is not only a violation of them, but it sometimes gets too heavy. You can find Google Webmaster Guidelines here.

• Serve visitors

The White Hat SEO technique clearly states that the images and content provided on the site are made for visitors and that it cannot be manipulated in any way according to the search engine or results. You need to follow this simple or golden rule to be the positive side.

• Good quality content

Content is the most important aspect of SEO techniques; it leaves no room for less quality content. Any SEO professional should use good quality content for their search engine and visitors who are informative and helpful. Look at the qualities of high quality content

• Good quality web pages

Always use good quality web pages. Having a few good quality web pages can help ensure that the site's performance remains in good condition, despite the minor changes in the search engine process algorithm.

If you follow all these simple White Hat SEO techniques and you avoid all Black Hat SEO techniques, your website will stay healthy in this rapidly changing world. If you hire an SEO or SEO freelancer to optimize your website, you should definitely ask for something like this -

Conclusion

White hat SEO and black hat SEO may seem easy to define on the surface, but in fact most SEOs fall into the gray zone.

There are a lot of risks in black hat SEO.

If the website you are working on is not yours and the owner does not perceive the risk, it is never acceptable to expose the site to those risks.