Full SEO EXPLANATION |Simple Explanation | 2021 |
| Full SEO EXPLANATION |
In this article we have tried to explain to you the whole Full SEO explanation in simple words but if you have any suggestions related to this article then be sure to write in the comment box and if you like the information on this website then be sure to subscribe to this page.
1. What is SEO?
SEO is an acronym used for search engine optimization.
Search engine optimization is the process of optimizing your website to get organic traffic from search engines. You do this by making sure your website finds your content in search engines for words and phrases related to your offer. Full SEO EXPLANATION
2. Benefits of SEO
The advantages of SEO are as follows: - It generates free traffic, it brings highly targeted traffic to your website and the traffic you get from SEO is not only permanent but also very beneficial.
Free Traffic
Any online business needs traffic to survive. You can either pay for traffic to your website (e.g. Facebook ads, Google ads, Twitter ads) or you can get it for free. There are many ways to get free traffic, but the biggest source of free traffic on the internet is organic search. About 51% of all Internet traffic comes from organic search.
Targeted Traffic
When people use a search engine like Google, they often have a specific problem to solve. Search engines like Google are starting to look great in search queries that match search results. This means that when someone finds your web page in search results, they are looking for what you have to offer. And so organic traffic or unpaid search engine traffic is highly targeted.
Permanent Traffic
In the end, the traffic you get from SEO is constant. I have articles from 18 months ago that are number 1 on Google. Those articles did not move during that period. They are still at the top and they are still delivering traffic to my website.
In this comparison, the life of posts on social media sites can be understood as follows:
- The lifespan of a tweet is 18 to 20 minutes
- The life of a Facebook post is 2.5 to 5 hours
- The life of an Instagram post is 19 hours
Compared to search engines, social media feels like a parody - every piece of new content stays there for a while and then disappears under a surface that never appears again.
3. How Search Engines Work
Search engines do two main things: crawl and index, search engines follow links on web pages, using robots called ‘bots’ or spiders that constantly crawl the Internet.
When a spider searches for a page, it attaches the page to a broad index. It also records information about that page: its content, how many milliseconds it takes to load the page, how many links it has on other pages, and many other factors.
One important thing to understand about search engine spiders is that they can only search if the page is linked to another page. A web page that does not link to any other page will be searchable by search engine spiders. It will never be indexed and therefore will never appear in search results.
And so site architecture is an important aspect of SEO. Site architecture refers to how your pages are linked to each other. The best and most widely used architecture for a website is a three-tiered structure:
- Tier 1 = the home page
- Tier 2 = category pages
- Tier 3 = content pages
Three-tier design is good for SEO for three reasons: Every page is searchable by a spider (as long as your homepage is indexed) The search engine understands how your content is organized. Search engines know when you have specific authority for a particular topic. I explain the last point a little better. In a three-tier structure, you have category pages and content pages that link to those pages. Full SEO explanation
Suppose you are running a website about pet care. And let's say you have a category page called 'Keep an eye on Budgerigar'. You may have 10 separate blog posts on that topic (buggy diet, need for buddy space, buggy disease, buddy breeding etc.).
Since you have a three-tiered structure (10 related posts clustered around a category page), Google's algorithm will quickly see that your website has a high specific right to pay attention to the buddy. And it will give you a high ranking in search engine results.
Search Queries and Search Results
In order to work well in SEO you need to understand what you are trying to do to provide the best possible match between what search engine people are looking for and what they find in search results. Google also aims to provide visitors with relevant and reliable information. Is that why Google is trying to help people find information?
To some extent, we can say that Google wants to be the most useful search engine on the internet. So far, Google has 200 companies, including YouTube, Android, Gmail, Google Analytics, Chromecast, and Google Pixel. But do you know where most of Google's profits come from?
Of Google's $ 27.77 billion revenue in the third quarter of 2017, 24.1 billion came from advertising. That's 86.78% of all Google profits. And where do those ads appear? On the first page of search results. And that's why Google is committed to improving the match between what people search for and what they find in search results. Because the more people who use Google search, the more they earn from advertising.
4. Factors That Affect SEO Explanation
There are over 200 factors that affect SEO, but here are six of the most important:
Keyword research is one of the biggest factors affecting your page optimization for SEO. This means that any piece of content you publish is targeted to a specific keyword. And that keyword should be a word that will help you increase your website's ranking in the search results from keyword research you know. Full seo explanation
A keyword can be a word, such as 'car'. And in that case, it's called a 'keyword'. These are keywords that are impossible to rank due to competition level.
The type of keyword you can rank may contain at least two words, such as 'vintage car'. A two-word keyword is called a 'medium keyword'. But even for middle keywords, it's hard to sort.
The keywords you can rank for usually contain at least three words, such as 'Italian vintage car'.
Keyword research is a process of finding keywords where the competition to get to page 1 is relatively low, while the monthly search volume is sufficient to justify the effort. Some factors to keep in mind when researching keywords, such as the number of results that appear in Google search for those keywords (for most keywords, results less than 20 million indicate relatively low competition)
Domain Authority (DA) of websites ranked on page 1 for that keyword (if the results on page 1 are all websites that have DA 50 and above and you have domain rights of 27, then you may not rank on page 1 for that keyword)
Do the results on page 1 have exclusive rights? If the top ranking pages are "thin" (less than 1000 words) or slightly off-topic, you may be able to forward them by writing content that covers the topic well.
Content
Keyword research is essential for SEO. But content is more than just every SEO factor you can think of. Full seo explanation
Contextual authority is now a major component of SEO rankings. From time to time I have managed to get more points than websites with extremely high domain authority which include good topics on this topic. Longer content than shorter content.
Brian Dean of Backlinks studied more than a million search results, and Google found that the average word count for first-page results was 1,890 words.
But the average number of words is not a relevant factor. How well you have described this topic. The more articles you have in your content the better because you know better on this topic.
On Page SEO Explanation
People often divide SEO into 'on page SEO' and 'off page SEO'. On-page SEO refers to the SEO elements you control directly. Including:
- Attractive SEO title with keywords
- Attractive meta descriptions with keywords
- Internal links to the relevant page on your website
- External links to the relevant authority site
- Keyword distribution
- Keywords in the title
- The image's filename and keywords in the image's alt tag
- Site architecture
As I mentioned earlier, site architecture is an SEO component because it helps search engines find and index your content, and how it organizes your content.
Good site architecture helps your human visitors navigate around your site. This translates into more time on the site. And this is the user experience metric that the search engine records. The more time your visitors spend on your site, the more you will rank in the search results.Full seo explanation
50% of all searches are now done on mobile devices. This means that search engines want pages that have lightning fast load times.
Why?
This is because mobile devices are generally connected to the Internet with a poorer connection than desktop devices. Search engines are concerned that if people on a mobile device can't access their search results in a matter of seconds, they'll go elsewhere.
And that's why Google has made page speed a key number factor. Google prefers pages that load in less than 2 seconds in search results.Full seo explanation
5. SEO Changes Over Time
The final point I want to make in this SEO Explained tutorial is that SEO is constantly changing. In the last eight years there have been thirteen major Google algorithm updates:
Google Panda Update - 2011
Google Penguin Update - 2012
Google Hummingbird Update - 2013
Google Mobile Update - 2015
Google Quality Update - 2015
Google RankBrain Update - 2015
Google AdWords SERP Update - 2016
Interstitial Penalty - 2017
Google "Fred" - 2017
"Medic" Core Update - 2018
Site Diversity June - 2019
September Core - 2019
BERT - October - 2019
But hundreds of thousands, if not thousands, of Google algorithm updates happen every year. In 2010 there were 450 minor Google algorithm updates and in 2018 there were 3,200!
With AI and machine learning, search engines get better and better at understanding the purpose behind search queries and the meaning and context of online content. And so SEO is always changing. Does this mean you need to adjust your content to make changes to the algorithm?
Not at all. Most algorithms are for the purpose of updating websites that are more or less optimal in their way. Just focus on writing for your human audience and you’ll be fine. As a rule of thumb, if humans like your content, so do search engines.Full seo explanation
Want to know how I get my articles ranked on Page #1 of Google?
Conclusion
SEO is one of the skills you need to acquire in your journey of becoming an online entrepreneur. This is especially true if you do not have a paid budget for traffic. Search engine optimization involves mastering these basic elements: Keyword Research - On-page SEO to find content to write content with high sharing authority You can find keywords so that search engines know what your content is about. Getting Backlinks Domain Authority Making sure your web pages load in less than 2 seconds SEO is not a quick fix - it can take months to see the benefits of our work. But if you want free, highly targeted traffic, organic search traffic is not an option. SEO is a skill that will give you a lasting foundation.
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